Here is Britannia Marie Gold, paying tribute to Avani Lekhara, with our special biscuits
Britannia Marie Gold, a well-known biscuit brand in India, has introduced a special edition biscuit and packaging to Honour Avani Lekhara, the first Indian female athlete to secure gold medals at both the Tokyo 2020 Paralympic Games and the Paris 2024 Paralympic Games. This campaign is meant to celebrate her noteworthy success in shooting sports, highlighting her talent, hard work, and determination.
Signature Biscuits Edition:
A major highlight of this campaign is the uniquely crafted biscuit, designed to symbolize Avani Lekhara’s exceptional achievement in shooting sports.
A biscuit fit for a champion:
Britannia Marie Gold’s special biscuit is carefully made to match Avani’s shooting target, measuring 4.5 cm across. This attention to detail shows Avani’s great accuracy and skill.
The championship’s Mark:
Each biscuit has the exact marks of Avani’s 10 winning shots, creating a strong connection to her amazing achievement. This thoughtful design makes the biscuit a symbol of excellence.
Where excellence meets enjoyment
Britannia Marie Gold brings together food, sports, and inspiration to create a unique product that people love. This special biscuit honors Avani’s great accomplishment and inspires others to aim high.
Get it before it gone –
Breaking barrier for women :
Britannia Marie Gold has been a longstanding advocate for empowering women, emphasizing values like resilience, perseverance, and strength.
Celebrating Avani’s unwavering spirit:
The brand furthers its mission by celebrating Avani Lekhara, who embodies these qualities, showcasing her journey as a powerful example of determination and accomplishment.
Cheering up women across the world :
Through Avani’s story, Britannia encourages women to overcome challenges and pursue their aspirations, irrespective of any barriers they may face.
Inspiring the next generation of female athletes :
The initiative draws attention to female athletes, especially in underappreciated sports like shooting, to inspire and champion gender equality.
Breaking the bias:
The campaign fosters a more inclusive society by recognizing and celebrating the invaluable contributions of women across various domains.
Unleashing potential
With the special edition release, Britannia Marie Gold seeks to achieve the following objectives:
Raising Awareness of Air Rifle Shooting
– Highlights air rifle shooting, a sport often overlooked, aiming to inform the public about its technicalities, challenges, and significance in elite sports.
Encouraging Women to Engage in Sports
– Motivates more women to participate in sports, particularly in disciplines like shooting, promoting both personal development and professional success.
Empowering Individuals with Disabilities
– Showcases Avani’s accomplishments as a Paralympic gold medalist, offering encouragement and hope to individuals with disabilities, proving that physical limitations don’t restrict one’s potential.
Catalysing Change in Sports and Society
– By celebrating Avani’s triumphs, Britannia Marie Gold helps shift societal perspectives on women and individuals with disabilities, supporting their involvement and success in sports and beyond.This campaign aims to inspire future generations, promote inclusivity, and underscore the importance of supporting both women and individuals with disabilities in their endeavors.
Final whistle:
Britannia Marie Gold honors Avani Lekhara’s outstanding achievement with a special edition biscuit. This campaign showcases the brand’s dedication to empowering women and promoting inclusivity. It inspires future generations, supports women in sports, and champions equality. The initiative celebrates Avani’s exceptional talent and contributes to a more inclusive society. By promoting resilience and determination, Britannia Marie Gold empowers futures.